I’ve gotten a lot of questions about the Marketing & Mindset System and so I’d like to answer a few of them for you here.
· How did you become the Marketing & Mindset Mentor?
I’ve been married to D.J. since 1986 and we became business partners in 2001. Up until that time D.J. was a Major Airline Pilot. When the terrorists struck, he was demoted, took a 50% pay cut AND lost his pension. We lay awake at night thinking …how did this happen and how can we take control of our own lives again?
So D.J. quit his job and we started a business. We went on a journey of self discovery and became life coaches. Though we really wanted to help people discover and live their dreams, we had difficulty communicating that with our clients. We ended up chasing clients instead of attracteing them. Then we studied and read EVERYTHING we could get our hands on to find out the best ways to fill our business to brimming with new clients. We spent thousands and thousands of dollars. We hired a coach. By trial and error we found what worked! Other people started to notice how easy it became. They asked us how we did it and we began to coach them individually and now through group programs. It's become my mission to serve others by helping them be successful in their businesses. It naturally developed into the Marketing & Mindset System.
I am trained as NLP Master Practitioner, Hypnotist, Time Line Therapist and Coach. My background also includes being trained as a Reiki Master Practitioner and I have a degree in Finance and Business Administration. Additionally, I am a member of The Society of Neuro-Linguistic Programming™, President of the local chapter of Conscious Living Partnership™ and Success Coach Technologies.
I saw a tremendous need among holistic and healing arts practitioners. They were getting frustrated because what they didn’t realize when they started is, that they would have to ALSO learn how to market themselves, how to put themselves out there. They would have to learn how to manage the day to day tasks of being in business. I know what it feels like to be starting out. I have been in a place and not knowing what to do with myself.
· What kind of clients do you work with?
I work with solo entrepreneurs or small businesses just starting out or looking to take their business to the next level. My clients struggle with acting ‘business-ey’ or ‘sales-ey’ in their healing practice. They might make some effort at marketing BUT they are not consistent with it. They need help getting organized. They feel overwhelmed. They are spending all their time trying to figure out which marketing will work. They want to be shown exactly what works in an easy step by step format.
More specifically, I work with the following types of people and more:
Acupuncturists Massage Therapists
Chiropractors Natural product sales
Consultants NLP Practitioners
Energy Healers Nutritionists
Feng Shui Consultants Organizers
Holistic Health Counselors Personal Coaches
Hypnotists Reiki Practitioners
Image Consultants Writers
Life Coaches Yoga instructors
Psychics
How many of you have done this? You’ve gone to the bookstore and bought a marketing book brought it home, read it and then didn't follow any of the advice? Maybe you didn’t even read it. Maybe it’s just piled up on your desk. It has nothing to do with how smart you are. It has everything to do with taking action and implementing with consistency. Often times there are personal limiting beliefs that get in the way.
· What are some personal limiting beliefs that would get in the way?
The single emotion that stops us is fear. It rears it’s ugly head in a lot of different ways. Sometimes it looks like complacency “I’m ok, I’m making enough to get by”
Sometimes fear looks like procrastination. “You know what? I’ll make that call tomorrow!”
Sometimes fear looks like paralysis. “You know, I just can’t do it. I’m afraid”
Sometimes fear looks like “I’m going to stay in the same job. I’m not going to learn anymore”
Do you realize the more afraid you are…the more afraid your client will be. It just makes a lot of sense. How many of you would like to be on a plane that every time it hits turbulence the pilot says “Oh no we’re gonna crash, we’re gonna crash” You wouldn’t fly with the guy
It’s important that you know this. You weren’t born afraid…you learned to be afraid. Somewhere along the line you learned this.
· What makes you unique from the other business coaches?
I am not just a business coach. I also teach self mastery. That's the mindset part of the equation. How would you like to learn to create confidence? How would you like to control all the words you say to yourself? How would you like to learn to recognize the fear and move past it?
“The quality of our lives is the quality of our communication” that’s a quote from Milton Erikson. Communication to ourselves is called programming. Once you master your own mind then you can be effective.
First you need to know that “What you believe, is true”
It’s up to you to focus in your mind where you want your business to go.
Wouldn’t you would invest a few hours of your time, if you KNEW it would double your income. What you focus on expands.
As a coach I look at BOTH your business and personal life to make sure it’s integrated. Sometimes someone thinks they are stuck in a certain area in their business and it turns out that it is related to a personal issue. Usually fear. I delve into both. Everyone talks about balance. I think it’s really a matter of harmony. To be balanced, each part is equal; to be in harmony, one area is weighted more than another at different times. For instance, maybe something is happening in your personal life and that requires most of your time right now. Maybe you have a baby that needs a lot of attention. Then other times, the personal life is running smoothly and your business will take priority. That’s living in harmony. It doesn’t have to be an equal balance.
What I do is make sure that while you are attracting more money and more clients, you are living a soul satisfying lifestyle as well.
- What kind of people do you coach effectively with and what is expected of me?
I am most effective with people who are willing and motivated to put in the effort. People who recognize that the amount of energy that they put into something is related to the results they will get. I want my clients to take action and not just say “That’s some great information” and then put it back on the shelf.
Ask yourself – Where do I want to be in my business? Then ask – Why aren’t I there yet? If you don’t have what you want right now it’s for one of two reasons. Either you don’t know how to do it or more likely you’re unable to get yourself to take consistent action. It takes action to put the power behind the dream. Without action there will be no results.
· What exactly is The Marketing & Mindset System™ and what does it include?
The Marketing & Mindset System is a step by step system which will help you to make more money, attract more clients and live a soul satisfying lifestyle. I show you each step to put the power behind your dream. I show you how to systematize your plan so things can go smoothly. I show you how to streamline the way you present yourself and your services. I show you in a way that integrates your lifestyle with your practice.
It’s all about setting up systems so that you can be consistent and persistent and learning to present yourself in a streamlined way.
I show you how to ATTRACT more money and more clients like a magnet, not chasing after it.
Some people think it’s all about being a positive person. It’s about more than being enthusiastic. Unless you have the tools for the task at hand you cannot win. You wouldn’t use a screwdriver to put a nail into a wall. You need the right tools.
The seven SPECIFIC steps are:
1. Attract Success. This first step is vital to making all the other steps work for you. I take a look at what you are saying to yourself and make sure its client attractive because what you believe…is true for you.
2. Power it Up. Give power to your business by making it a priority in your daily activities. I examine how you are committing your time and energy to it.
3. Discover Your Niche. Together, we discover exactly ‘Who is Waiting for You’, What their challenges are and How you can help them. Once you know this, you will know where to find them.
4. The Big Picture. We’ll work together to paint a bright picture of your future business. Not just next month. What do you want your day to look like next year and the year after. No more last minute scrambling to get things done.
5. Put Your Best Foot Forward. This is where we show you how to streamline the way you present yourself and your services in your networking and marketing materials so that you will be credible.
6. Play the Dating Game. You don’t ask someone to marry you on the first date! Get your clients to know like and trust you by starting out small and building upon it.
7. Heart Close vs. Hard Close. We show you how to convert traffic into clients with integrity and without feeling ‘sales-ey’. You put all that effort into marketing and this is where it will pay off.
- Who Will This Program Work For?
This program is for people just like you who are independent professionals or solo entrepreneurs and have never been taught the exact steps to take to attract more clients on a regular and consistent basis.
Whether you are just starting out or are more established, then this is perfect for you. You’ll learn exactly what it takes. You’ll learn how to set up systems so they run on auto pilot. You’ll learn how to present yourself and your services in a streamlined way. You’ll learn how to embrace marketing in a consistent way. This works for you even if you feel you were not a born entrepreneur.
Whichever fits your description, this program is for people who are serious about getting results…in the form of more money, more clients and a soul-satisfying lifestyle.
· Is it effective? And what results will I see?
The Marketing & Mindset System is an extremely effective way to begin doing business in a consistent way. Your marketing message will be streamlined, your day to day tasks will take up less of your time as you begin to manage your priorities and develop systems. You’ll have more time for the necessary things. Believe it or not, you’ll get more done in less time. Some people think systems are confining. In truth, systems actually free you up to do the fun things, like creating.
It depends on where you are in your business right now, you will see varying results. The investment will usually pay off in a matter of months. With most of our clients, the investment pays off with just adding one new client.
It’s amazing that results will show up right away. As soon as you shift your energy, intention and attention into the system you will see and feel the results. You’ll begin to attract more money and more clients.
The investment will pay off with just one new client. After that, the coaching is practically free!
· What is involved in the coaching process and what’s in the program?
The obstacle for most people looking to attract more money and more clients is actually NOT a lack of information.
It’s a lack of IMPLEMENTATION!
It’s a lack of step by step processes, of resources and tools, of focus and dedication to make things happen.
People are not sure where to start or what the next step is and they get stuck and stop doing anything. That’s probably happened to you too.
Until now, I’ve mostly worked one on one with private clients. I haven’t had anything to answer questions or give support outside of my private coaching on a more affordable basis. So I thought: how can I be there on an ongoing basis to guide my clients to get the RESULTS they seek? It took months of preparations and I have created just what my clients have been asking for. To make it more affordable, I am now offering group coaching. It’s so affordable that really it’s within the reach of anyone.
I know your business is going to change. I know you’re going to think back and remember “you know what? It’s because of the Marketing & Mindset System that it all started to fall in place.” I’ll teach you skills so that you’ll be motivated to go out and use them.
You don’t need to reinvent the wheel, just jump right on and learn from what others are doing. Really successful people look to others to model their success.
